social media Portfolio

JUANITA GRAY

Creative Content. Social Media. Strategy

Work Experience

United Way of Greater Stark County

Marketing Manager

May 2023 - Present

CODA Social

Social Media Freelancer

Nov. 2022 - Present

Stark County Minority Business Association

Marketing & Membership Coordinator

Mar. 2022- April 2023

GRS Recruiting

Marketing & Sales Intern

Jan.2022- Mar. 2022

Jumpstart Inc.

Social Media Intern

May 2021-Dec 2021

Skills &

Abilities

• Analytics & Performance Tracking

• Audience Analysis & Targeting

• Content Calendar Scheduling

• Content Strategy

• Graphic Design

• Social Media Management

• Strategic Branding

Stark County Minority Business Association

01 Branding Kit

04 CREATIVE CONTENT

02 Branding sTRATEGY

05 COMMUNITY ENGAGEMENT

03 SOCIAL MEDIA management

06 ANALYTICS

01

Social Media Branding Kit

Developed a branding kit from scratch to create cohesive content across all social media channels to ensure that all content and overall marketing material best reflects and represents the brand.

02

Branding Strategy

Utilized the social media branding kit to develop and post branded content across all 3 platforms to ensure that content is cohesive, consistent, and reflects the brand.

Feed Before

Feed After

03

Developed and scheduled organic content across 3 platforms according to optimal user times using an editorial calendar to ensure content is timely and relevant

Executed copy for social posts with 100% grammatical accuracy while ensuring the cadence, tone, and communication was consistent with brand voice.

Developed a LinkedIn business page from scratch. Researched the company's website, and branding kit to ensure that the page best represents/ reflects the brand.

Social Media

Management

04

Creative Content

Created content that consistently represented the brand voice while speaking and appealing to each platform's demographic audience.

Utilized Canva to create graphics such as flyers, ads, campaigns, presentations, and more, while ensuring that the elements (colors, fonts, etc), are cohesive to the branding kit.

05

National Black Business Month Campaign

Launched a campaign to increase engagement with an online community. Featured community members in a spotlight to encourage those to comment, like, and share content to support and show advocacy.

Bi-Monthly Newsletter

Redefined Bi-Monthly Newsletter by implementing branded material, and highlighting influential community members to keep those engaged, and updated with the latest news and events. (350 readers)

Community

Engagement

06

Grew SCMBA's Facebook Account to 442 followers(a 40.95% increase in the audience)by maintaining a 10% engagement rate in 11 months.

Tracked, analyzed, and reported weekly analytics to create cohesive content themes resulting in an increase of 77.2% in engagement.

Curated content on Facebook ensuring a cohesive online brand identity resulting in a 221.4% increase in organic reach in the first 3 months of working in social media.

Analytics

Stark Community Support Network

01 Branding sTRATEGY

02 SOCIAL MEDIA

management

03 Analytics

01

Branding

Strategy

Analyzed and research the brand material such as the website, previous social posts, and other marketing material, to understand brand positioning and develop branded content.

Developed and executed a strong social media presence across 2 platforms (Instagram, and Facebook) to establish effective marketing strategies and familiarize the audience with the brand.

02

Curated content across 2 social media channels, ensuring a cohesive brand identity.

Wrote copy for social media posts across all channels ensuring grammatical accuracy, and ensuring the cadence, tone, and communication is consistent with brand voice.

Developed a content calendar to ensure content is timely, and strategic.

Social Media

Management

03

Curated content on Facebook and Instagram ensuring a cohesive online brand identity resulting in a 20% increase in page reach on Facebook, and 100% on Instagram in the first 3 months of working on both platforms.

Leveraged social media tools to find timely and relevant content themes resulting in an 88.2% increase in post engagement.

Analytics

Instagram

Last 90 days (2022-23)

StruXure Academy

01 Social media strategy

02 creative content

03 Analytics

01

Social Media Strategy

Client Goals:

1. Generate interest and excitement for the StruXure Academy brand
   
2. Highlight StruXure's commitment to excellence and giving back
   
3. Build awareness and engagement for StruXure Academy's position skills training camp
   

• Developed content pillars to diversify content and feed on Instagram
• Created a strategy that consists of a content plan that consisted of creating a month of content and scheduling out on Instagram using Canva and Meta Business Suite
• Developed a campaign to increase donations that lead to $1,120 raised in 21 days

02

Created innovative content using content pillars on Canva, ensuring all designs aligned with brand guidelines.

Assisted and developed Instagram reels that has an overall engagement of 5,656 users in the last 90 days.

Creative Content

03

Last 90 Days

Last 30 Days

Analytics

5,656 users reached

68 users were followers

5,588 were non-followers

2,950 users reached (+594%)

175 users engaged (+186%)

196 total followers (+36.1%)

Results from 12 pieces of content/month

United Way of Greater Stark County

01 Social media analysis

01

The purpose of this review is to analyze the performance and structure of UW's social media channels, and to identify strengths and weaknesses to further develop an overall social media strategy.

My Feedback for Instagram

• add a Linktree to increase traffic using different links
  
• create branded highlight covers for a more cohesive look and to promote services + educate audience
• create a more cohesive feed with content pillars and diversified content such as flyers, events, employee spotlights, and more

Social Media Analysis- Content